Within the context of action sports we defined obsession to mean 3 main truths:
To ride better, To ride in new places, To ride more
We don’t play the sports we live them.
These truths lie at the heart of all our sports and ultimately come down to the fact that it just feels so damn good.
To support the Oakley ‘One Obsession’ campaign we identified 3 athletes that personify the word and visited them to understand how it manifests itself in them and what this has meant to the direction their lives have taken.