NIKE


BaySixty6

In summer 2012 we were commissioned by Nike Europe to project manage the remodelling of London’s most iconic skatepark, BaySixty6. We worked with designers and celebrated architects Brinkworth to transform the skatepark into a state of the art skate facility.

Since it's opening, P&F have managed the production and running of all BaySixty6 events and projects online and off-line. We have produced numerous video and still image content helping to elevate Nike riders/products, managed their social channels, overseen the upkeep, general branding, park maintenance and updates.

Baysixty6-zom-ollie
Baysixty6-backlip
Baysixty6-tshirt

P&F have also instigated the first Honour Roll of Skateboarding program in Europe – an activation that teaches children to skateboard as part of the national curriculum, in order raise the profile, benefits and enjoyment of skating within the community.

Baysixty6-kids

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