HTC/Selfridges


HTC One Skatepark
at Selfridges

Prime & Fire conceptualised, managed the build and ran of the HTC One Skatepark located in the old Selfridges Hotel on London's Oxford Street.

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Working with park builders FourOneFour and designers Brinkworth, we transformed the empty space into London’s largest skateboard only facility. The 4-week 'pop up' park ran in conjunction with  Selfridges SS14 Board Games campaign.

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The park was free for all to skate and included organised sessions - girls only night, beginner’s lessons, under 18 comp and exclusive private events.