4CREATIVE


Paraxtreme

In conjunction with 4Creative at Channel4 we were asked to create some viral edits to run under the “Welcome to the superhumans” campaign designed accompany their broadcast of the Paralympics.

With the underling aim of changing attitudes to people with disabilities we shot 4 edits that saw Olly who is missing an arm go street luging, Ricky who is missing a leg try backflips on a BMX and Wheelz born with spinabifida get wild on his wheelchair. An amazing project to be given.

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Paraxtreme-luge
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