We are
Prime & Fire

A London based agency specialising in the integration and leverage of brands within the action sports and lifestyle market.


We are constantly combing the digital shores in search of the flotsam and jetsam of what we consider nice – why not waste some time on our blog?

View our Blog


We renovated 4 courts in Tanner Park, Bermonsey, London for the Nike Court Club activation. Tennis champions Roger Federer and Serena Williams were first in to test them out. 

Standards set high at the first stop of the Nike SB Euro Series 2015. Heavy tricks being stomped. Excited to see what London AM 2015 brings to the table. Register now www.nikesb.com/euroseries 

This is what a year of skateboarding in London looks like. Spots checked. 

SKATE X ART - ‘interpreting a situation and experience and making something of it’   

Hold Tight

Nike SB and Lost Art Skate Shop in Liverpool celebrate the old and the new with a duo shoe collab on the Nike SB Bruin and BA.

The range launched exclusively through Lost Art Skate Shop on 13th March and is on general release from the 21st

The Collaboration was supported with an edit featuring Chris Jones, Vaughan Jones, David Mackey, Charlie Birch and Thomas Harrison. Check it out, right here, right now …


And you thought it was cold.
Slush puppy, semi frozen waves break off the old whaling island of Nantucket, Massachusetts where the sea water is -7C.

Kaboom. No other word can best decribe this video. 

we do

Brand communication needs to be powerful, authentic and have the ability to engage audiences seamlessly across all outlets.

We work with brands to create, deliver and distribute credible action sports content and events to core and mainstream communities on a variety of digital and print platforms.

Content & Video Production

With in-house writers, photographers, producers, designers and cameramen as well as a major network of contributors, we have the experience to deliver both targeted and engaging editorial, digital and video content across multiple platforms.

Real Life Interaction

With a multitude of established events within our editorial calendar we regularly engage consumers with brands.

Content Distribution

As well as creating strong content we have the ability to distribute it across our own platforms to a targeted audience. Through Factory Media’s portfolio of websites, APPs and magazines we have a reach of over 4 million consumers. This combined with our content seeding operation opens up an unrivalled number of channels for content to be placed.

Accelerated Distribution

a) Social Media: With a dedicated social media team we can develop a strategy to build presence and leverage our 1.5 million followers.

b) SEO: Through our sister agency ( Forward 3D ) we deliver a high quality service based on solid data analysis and on-site tech, fused with campaign based content marketing fully integrated into all online and offline channels.


Effectiveness is key to any campaign - we have a research team that tracks activity and feedback against a set of KPIs.


As part of the Forward Internet Group , we have a development team who operate at the highest level.

Events Creation

We conceive and create some of the most innovative events for brands within the action sports market.

Contract Publishing

Known for creating some of the most credible and inspiring magazines in the market, we feed our experience into projects and leverage our position in the print and paper market.

Media planning & buying

Our broad experience within the general media market enables us to plan and buy truly effective advertising campaigns. With our parent company, Forward Internet Group, being one of Google’s biggest UK advertisers, we have the knowhow to deliver the best possible results.

Market consultancy

With years experience in the action sports market, we offer credible advice and consultancy on brand integration business needs. Connecting brands with the best athlete talent, product trends, retail and marketing advice, our team are available to help create and develop your goals and ideas.