We are
Prime & Fire

A London based agency specialising in the integration and leverage of brands within the action sports and lifestyle market.


We are constantly combing the digital shores in search of the flotsam and jetsam of what we consider nice – why not waste some time on our blog?

View our Blog

David Suchar winning entry from the Prime&Fire Selects competition run alongside Talent House and BFI. He has created a photo blog for the new documentary he’s making, go check it out - http://unfinishedstoriesmovie.tumblr.com

"Don’t call it a comeback" 

After 2 years of absence, BaySixty6 gets itself a brand new spanking mini ramp. Built by none other than Andy Willis and legendary London skater Rodney Clarke. 

Available to tear from Saturday 25th October.

Night shooting the new Mini 5 door JCW Hatch in the rain. Shity weather, fast and fun car.
Edits dropping in November.

The international language of water speaks waves. 



Click the link to watch all 4 parts of the ‘Ritual - 30 years of BMX in the Jugendpark’ documentary. Know your history. 


"I’m really glad I didn’t go to school because that would have messed shit up, because skating you can’t do somethings like later" - Stefan Janoski


Parkour Ride event was held at the Tobacco Docks in East London on the 4th October. A head-to-head elimination race where two riders race down a multi-storey car park on road, track, BMX, fixed-gear or MTB bikes. BMX champ Liam Phillips was crowned this years winner. Read the full report over at http://www.parkourrideblog.com/liam-phillips-crowned-2014-parkour-ride-champion/ 

How to chase 117 ladies down MTB course in Scotland.  

we do

Brand communication needs to be powerful, authentic and have the ability to engage audiences seamlessly across all outlets.

We work with brands to create, deliver and distribute credible action sports content and events to core and mainstream communities on a variety of digital and print platforms.

Content & Video Production

With in-house writers, photographers, producers, designers and cameramen as well as a major network of contributors, we have the experience to deliver both targeted and engaging editorial, digital and video content across multiple platforms.

Real Life Interaction

With a multitude of established events within our editorial calendar we regularly engage consumers with brands.

Content Distribution

As well as creating strong content we have the ability to distribute it across our own platforms to a targeted audience. Through Factory Media’s portfolio of websites, APPs and magazines we have a reach of over 4 million consumers. This combined with our content seeding operation opens up an unrivalled number of channels for content to be placed.

Accelerated Distribution

a) Social Media: With a dedicated social media team we can develop a strategy to build presence and leverage our 1.5 million followers.

b) SEO: Through our sister agency ( Forward 3D ) we deliver a high quality service based on solid data analysis and on-site tech, fused with campaign based content marketing fully integrated into all online and offline channels.


Effectiveness is key to any campaign - we have a research team that tracks activity and feedback against a set of KPIs.


As part of the Forward Internet Group , we have a development team who operate at the highest level.

Events Creation

We conceive and create some of the most innovative events for brands within the action sports market.

Contract Publishing

Known for creating some of the most credible and inspiring magazines in the market, we feed our experience into projects and leverage our position in the print and paper market.

Media planning & buying

Our broad experience within the general media market enables us to plan and buy truly effective advertising campaigns. With our parent company, Forward Internet Group, being one of Google’s biggest UK advertisers, we have the knowhow to deliver the best possible results.

Market consultancy

With years experience in the action sports market, we offer credible advice and consultancy on brand integration business needs. Connecting brands with the best athlete talent, product trends, retail and marketing advice, our team are available to help create and develop your goals and ideas.